Dana Chicoine

Dana Chicoine

Owner/ Head Coach

Qualifications

Certified CrossFit Trainer/CrossFit L3 Trainer, CrossFit Nutrition 1, CrossFit Adaptive Training, CrossFit Advanced Judge, NSCA -CSCS (Certified Strength and Conditioning Coach, Precision Nutrition - L1, USAW - L1,

About Coach

I didn’t grow up with fitness or healthy habits—it simply wasn’t something that was taught to me. For many years, I lived a fairly unhealthy lifestyle, and I didn’t fully understand the importance of taking care of my body. My path might have looked very different if I had been introduced to fitness earlier, but life had its own plan. After graduating with a degree in Music Education, I moved to Chicago and spent around seven years teaching. I loved teaching and sharing my passion for music with my students, but somewhere along the way, I discovered CrossFit—and it changed everything. What started as curiosity quickly became a fascination. The intensity, the community, the constant challenge—it all resonated with me in a way that nothing else had. I threw myself into it, not just as a participant, but as someone committed to learning, improving, and transforming my life. As I progressed, I was invited to coach, and that opportunity opened a whole new chapter. Coaching allowed me to combine my teaching experience with my passion for fitness, and I quickly realized how much I loved guiding others through their own journeys. Eventually, I made the leap from teaching music full-time to pursuing fitness as my full-time career. Since then, I’ve dedicated myself to studying, practicing, and gaining hands-on experience, building the foundation that makes me the coach I am today.

Turning Point

Motivation & Passion

I’m passionate about helping people uncover their potential, both in fitness and in life. Guiding others to challenge themselves, celebrate progress, and grow stronger—physically and mentally—is what drives me every day. I love being part of a community where support, perseverance, and resilience aren’t just ideals, but a way of life.

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